Nick Theodossi is a Melbourne based prestige car dealership, but the digital experience had become a "messy" legacy site—it was stale, lacked any real visual hierarchy, style, and didn't reflect the prestige of the cars sitting in the showroom. This project was a long-term evolution to bring a legacy brand into the modern era without losing the trust they’ve built over decades.
The Challenge
The biggest headache was making an old site look premium again. Bringing it into the present day was tricky, as even the logo felt a bit dated.
I decided to use large headings and imagery to create a sense of 'wow' while making the site feel more relatable to customers visiting the dealership. In comparison, the old site looked cold and bleak. Keeping things simple and easy to follow was a must; the original site lacked any real structure and had no presence or sense of identity.
Project Goals
Strip away the messy legacy features that were causing confusion
Overhaul the entire aesthetic so the brand looks modern
Build a cleaner hierarchy that makes browsing the inventory easy
Maintain the brand’s long-standing reputation while giving it the visual polish required for a high-end dealership in 2026.
System Logic
Primary - Light Backgrounds
Button Name
Hover
Button Name
Primary - Dark Backgrounds
Button Name
Hover
Button Name
Secondary - Light Backgrounds
Button Name
Hover
Button Name
Secondary - Dark Backgrounds
Button Name
Hover
Button Name
Colour Palette
Role: Primary colour for backgrounds, and for copy on dark backgrounds
Role: Primary colour for backgrounds, and buttons
Role: Copy colour
Dark Grey #444444
Role: Contrasting colour used for sections on cards and borders for pills
Light Grey #E2E2E2
Role: Form field border colour
Submit Your Vehicle Details Online
Begin by filling out the Get a Quote form on the Always Buying Prestige Cars website. Provide essential information about your vehicle, including make, model, year, color, and any specific features. This information enables the team to assess your car accurately
Step 1
Receive a Competitive Offer Within 48 Hours
Begin by filling out the Get a Quote form on the Always Buying Prestige Cars website. Provide essential information about your vehicle, including make, model, year, color, and any specific features. This information enables the team to assess your car accurately
Step 2
Accept the Offer and Arrange Logistics
Begin by filling out the Get a Quote form on the Always Buying Prestige Cars website. Provide essential information about your vehicle, including make, model, year, color, and any specific features. This information enables the team to assess your car accurately
Step 3
Showcase
Key Takeaways
Less is More
Removing the visual "noise" didn't just make it look better; it made it much easier for customers to actually find a car and enquire.
Hierarchy is Everything
By using bold type and big images, we stopped everything from fighting for attention and created a clear path through the site.
Legacy Brand, New Look
By refreshing the UI with large, sweeping imagery and video, I’ve created an immersive experience that brings the brand into the present. It’s a result that both the client and I are extremely happy with.
Current Status - Live Website
I took a dated site that lacked any real hierarchy and gave it a fresh coat of paint that really sets the standard for prestige dealerships. What a transformation—it’s finally a car dealership living in the present.
