Ben Kochskamper.

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Resume

Ben Kochskamper.

My Craft

About Me

Connect

Resume

Ben Kochskamper.

My Craft

About Me

Connect

Resume

R.E.-Sell.

RE-Sell is a renovation finance platform designed to help homeowners flip properties without the upfront cost.
I was handed a basic document outlining the homepage requirements and a rough layout. My task was to take that raw content and build a credible, high-converting brand presence from scratch.

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The Specs

Role

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Status

Live / Concept

Tools

Client

Business Name

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The Specs

Role

I wasn't given a lot to start with on this one—basically just a document outlining the homepage requirements and a very rough layout. A logo had been put together by another designer in the studio, but outside of the color palette, it didn't give me a whole lot of direction for the site.

I built the entire experience from the ground up, creating the wireframes and UI based on the content in the supplied document.

Status

Proposed Concept

Tools

Client

R.E.-Sell

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The Challenge

There was a lack of a visual foundation. A logo existed, but it didn't offer much direction beyond a colour palette. I had to bridge the gap between a text-heavy Word doc and a premium UI, which meant making high-level decisions on typography, imagery, and hierarchy without a style guide.

Project Goals

Take a colour palette and turn it into a cohesive, trust-heavy UI that works for property finance.

Use clean layouts and lifestyle imagery to make a "zero upfront cost" model feel professional and legitimate.

Use the project as a playground to learn and implement new UI animations in Figma to make the final experience feel more fluid.

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System Logic

Primary - Light Backgrounds

Button Text

Hover

Button Text

Primary - Dark Backgrounds

Button Text

Hover

Button Text

Colour Palette

White #FFFFFF

Role: Primary colour for backgrounds

White Smoke #F4F4F4

Role: Primary colour for backgrounds

Black #001736

Role: Primary colour for headings

Dark Grey #666666

Role: Primary use for copy

Red #CD0000

Role: Primary use for buttons and accents or UI elements

Large Banner Text

Renovation Finance, Zero Upfront Cost

Banner Small Text

We fund your home renovation in full. No interest. No repayments until sale.

R.E.-Sell

From Potential to Profit

Card Headings

50/50 Split Example

Large Copy

Many homeowners have properties that could deliver far higher sale prices or equity through targeted renovations. Yet accessing funds is difficult — bank serviceability, heavy documentation, lengthy processes, and lack of time or inclination to manage trades get in the way.

Body Copy

Maximise your home’s sale price without the upfront costs. We fully fund the strategic renovations your property needs to command top dollar, with absolutely zero out-of-pocket expenses for you. Instead of a traditional loan, we partner with you—simply taking a percentage of the increased profit when your home finally sells. It’s a shared-success model that turns your property's untapped potential into a premium payday, ensuring we only win when you do.

50/50 Split Example

Renovation Investment

$100,000

Renovation Investment

$100,000

Estimated Value Uplift

$50,000

Your Share

$25,000*

R.E.-Sell’s Share

$25,000

At settlement: R.E.-Sell Recovers $100,000 + $25,000.

Free Property Assessment

Renovation Finance Calculator

Estimate how much renovation finance you could access based on your property value.

Property Value

$800,000

Estimated Available Equity (20%)

$160,000

Renovation Finance (4x Cover)

$40,000

Figures are estimates only. Final Amounts subject to property assessment

Free Property Assessment

Showcase

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Key Takeaways

Creating Something from Nothing

This project proved I can find the visual "hook" for a brand even when starting with a minimal brief.

Figma Upskilling

I used this project to learn and implement new UI animations. It wasn't just for fun, it helps the site feel like a modern, interactive platform rather than just a static page.

Turning Text into a Journey

My win here was taking a dense, text-heavy document and translating it into a clean layout that actually flows and is easy to read.

Current Status

Proposed Concept

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